Display card



Sept. 15, 1925.

C. H. ANTHONY ET AL DISPLAY CARD Filed May 13, 1925 INVENTORS CHARLES H. ANTHONY Mme/1 a. smwaeu Patented Sept. 15, 1925.

UNITED STATES 1,553,585 v PATENT 0mm CHARLES H. ANTHONY AND BAYARD B. snownnn, on BINGHAMTON, NEW YORK, AS- SIGNORS T0 ANSCO rnorornonuo'rs, 1110., or BINGHAMTQN', NEW YORK.

DISPLAY CARD."

To all-whom it may concern:

Be it known that we, CHARLES H. AN- THONY and BAYARD. B. SNowDEN, citizens of the United States, and residents of Binghamton, county. of Broome, and State of New York, have invented certain newand useful Improvements in a Display Card, of which the following is a description, reference being had to the accompanying drawing, which forms a part of this specification.

Our invention relates to display or advertising cards for use in connection with articles of merchandise to which it is desired to call or direct special attention.

The primary object of our invention is to provide such a card with means for supporting the same on the top of the article to be displayed or advertised whereby said cardperforms its useful function without obstructing the view of the article itself.

Another object is to associate with the card and its supporting means, a means for directing the attention of an observer from the card upon which the advertisement may appear, to the article.

A third and important object is to provide a supporting means which with slight modification is readily adapted for use in connection with any article of merchandise regardless of the shape or character thereof.

A still further object contemplates the provision of a neat, substantial, decorative display card, light in weight, easily placed in position and which may be manufactured at a comparatively low cost.

Other objects and advantages in details of construction and operation will be apparent as the description proceeds, reference being had to the accompanying drawing wherein like reference numerals inchcate like parts.

In the drawing:

Figure 1 is a front view of our improved card mounted in position on a photographic camera.

Figure 2 is a side view thereof, illustrating clearly the supporting means of the card.

Figure 3 is a detail of the card itself showing how the same may be stamped out of card board, sheet metal or othersuitable material. 7

We have illustrated our invention in connection with and as used upon a photo graphic camera because ofits peculiar andready adaptabilityto'this article. As the description proceeds however, itwill be ob served that the invention is not limited to use upon a camera or any other single article, but embodies an idea widely susceptible to practicaluse on any article or product.

Our invention comprises a flat card 1, which may be of heavy paper, card board, sheet metal .or any-other suitable material.

The surface of the upper portion 2 of this card receives the printed, lettered or picture advertising matter used in connection with the article to which the card is applied.

A cut is made from each side of the card at the lower portion thereof as at 3 and 4 if and at the inner end of each cut, the wings 5 and 6 thusformed are turned backwardly at right angles to the card and to the. comparatively narrow depending strip 7 remaining between the cuts 3 and 4 in the center of the card. The points of turning or bending the wings 5 and 6 are preferably scored as at 8 and 9. The lower endof the narrow depending strip 7 may be cut or stamped or otherwise formed as a pointer or other indicator device 10 for directing the attention of the observer from the advertising matter on the card downwardly to the article supporting it. i

The wings 5 and 6 are cut from their lower edges with any preferred or necessary design to receive the top or supporting portionof the article upon which the card is placed. As shown in the drawing, these wings are cut out as at 11 and 12 forming recesses conforming to the contour of the top 13 of the body 1 10f aphotographic camera. The upper edges of the recesses are further out out as at 15 and 16 to accommodate the carrying handle 17 on the camera.

It will be noted that these out out portions in the wings 5 and 6 are of a substantial depth, thus permitting the supporting wings to embrace both sides of the body of the article as well as the top thereof.

It will be obvious to those skilled in the" art, that by simply changing the shape or description that We have provided an attractive, ornamental and useful display card adapted to bear advertising matter pertinent to the article upon which the card is placed, a novel supporting arrangement for the :card, adaptable 'to articles of various shapes and sizes and including a pointer or indicator as an integral partof'the card for directing attention from the advertising matter to the article.

The simplicity and ineXpensiveness of the device are apparent and its usefulness in many arts Will be readily understood. We do not limit ourselves to the exact form of card vor construction thereof as shown in :the drawing, nor to the illustrated use thereof,

other than by the scope of the appended claims.

We claim:

1. A display card comprising a blank provided with supporting wings folded from said blank, the material between said Wings forming a pointer. 7

2A display card comprising a blank provided With I supporting Wings folded Zfromsai'd blank, said Wings conforming to the contour of an article supporting the same, the material between'said Wings form same, the material between said ings formed as a pointer;

cumulus n. ANTHONY. BAYARD B. snowman. 

